I’m a massive fan of flowers, to the extent that I mentioned to A yesterday that I once considered going on a flower-arranging course. As a keen floral observer, I’ve noticed a sudden trend for that ultimately old-fashioned flower, the hydrangea. Although I like to think that I believe in true beauty and enduring style, I clearly don’t because since time immemorial, the dried bunch of hydrangeas in my grandmother’s hall have been sweet but representative of the olden days.
Now, much as her dark wood furniture suddenly looks awesome again in the wake of Mad Men, I’ve noticed these flowers popping up everywhere and making sense – blogs have started to feature them and I saw a man with a huge bouquet of pure white ones last week. It could just be me but it seems like hydrangeas could be the next peonies.

Flowers and fashion go together – nothing could be more apropos for an industry like that than something beautiful, expensive and that fades away away in less than two weeks. This picture from Sydney Fashion Week shows that the vaguely 1970s pastel shades of the flowers might be making a comeback.
Etsy has several vintage hydrangea-print dresses on sale (AdelinesAttic, SpanoVintage), so it’s clear that in past decades, it’s been a common print, just like a rose-print is now.
A quick bit of research reveals that designers have been incorporating more or less abstract hydrangeas into their prints for the past few years, like this S/S 2010 “Hydrangea” dress by Phillip Lim, which bears little obvious connection to my grandma’s dried plants:
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