Last week, a survey found that 37% of female shoppers will buy shoes even if they don’t quite fit (it pains me to link to the Daily Mail). On the first read, this probably sounds like utter madness to much of the UK’s population but I imagine that at least some of those reading this will have done this at some point. And the more I think about it, the more it seems like total madness, despite also having done it myself.
I’m always a bit suspicious of these surveys because they tend to be used (especially by those commenting on the Mail website) as a way to pointing an accusatory finger at women’s fashion and ‘how stupid it all is’. Ergo women and fashion are ridiculous. Obviously, this is not the view of yours truly, and riles me no end. But as I mentioned, when I heard about this survey, I could well believe it. I have had moments in shops, inevitably by the sales rack, where I am practically salivating onto a pair of shoes that I have tried on, caressed and thought about buying even though they are the wrong size. And I have done this with shoes more often than with clothes – no-one will tell you that it is tragic to buy the wrong shoes in the same way it seems tragic to think you will lose weight and look better in a smaller sized version of that item of clothing in your hands. But after a certain tender age, your feet will not change size so why do this to yourself? I have convinced myself that it will be ok to squeeze my foot in and I definitely won’t be making that mistake again.
But it is worth looking at the survey fine print before jumping to conclusions – 4 out of 10 women will ‘put up with uncomfortable shoes if they are in fashion’. Now this is a completely different ball game. It might be daft to buy shoes which are the wrong size but buying uncomfortable shoes that are fashion? Surely, most shoes, especially at the moment, which are in fashion are uncomfortable. If I know a few people who have bought shoes which are the wrong size, then most women I know will put up with uncomfortable shoes for the sake of fashion. Or maybe this is daft too? I like heels but these days, I always have a pair of flats in my bag.

Louis Vuitton tribal heels, anyone?
In order to be fashionable, you have to make the effort. And if, in making the effort, you look as if you made no effort whatsoever, then extra points to you for being so effortlessly stylish. But surely, you shouldn’t be buying shoes that actually hurt when you put them on? Or if they’re the wrong size? There is a certain element of fashion houses making us fall in love with their brand/clothes/accessories which means that we will pay over the odds to get our hands on said desirable item, but there is little point in fashion that you’re buying just for the sake of it. And if you can’t wear it, is it really ‘fashion’ anyway? Basically, if the shoe doesn’t fit then it is not worth it, not even for fashion’s sake.
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Posted in designers, shoes
Tagged shoes